The team at Piranha Photography are always busy on a variety of commissions in London and across the UK as well as abroad. This blog is an ideal way to keep our clients both old and new up to date with our business photography and corporate video work.
NEWS FLASH – Choosing the right size image file means no more funny businessPosted in Tips and News from Piranha
Choosing the right size image file means no more funny business
Many people, I’ve found, struggle to use digital picture files properly. Too many assume that a bigger file must be best, whether it’s for images in an email, billboards, a LinkedIn post, general website content, other marketing materials, or indeed those used throughout an Annual Report.
This is, completely untrue. There are ideal files sizes depending on the job they are there to do, and these can be very small indeed. For example, for LinkedIn content a smaller file produces sharper, more detailed images than anything larger, which is why this matters if you are trying to reproduce your best photographs or graphics.
Here’s the brief technical explanation of how it works. A pixel is the smallest unit of any digital image. Today’s modern digital cameras produce images comprised of millions of them.
Each image has a height and width which can be measured in centimetres, inches or pixels. Pixels are actually the most useful measure because they provide all the data needed to cover any use. The pixel dimensions of a common, large monitor these days is 1920 x 1200 pixels. If you wish to send a full screen image to a colleague this is all the info you need. This file will only require about 250KB of disk space, which is much smaller than people imagine they need to send by email, especially when you think how rarely your image is needed to literally fill an entire screen.
This means a real world email-sized image that fills no more than half the screen would be much smaller. It’s not just that image will be sharper, the file you sent will leave your outbox faster and won’t clog up the recipient’s email inbox, which never goes down well with clients or colleagues.
If your image is destined for LinkedIn these are 400 x 400 pixels, which need only tiny 19KB files.
Just ask your photographer to resize images for you to the correct dimensions and then upload to LinkedIn etc and see the much better results.
If you need to send a folder full of images I recommend using Photoshop. If this is a bit daunting, there are some nifty software apps like Fastone Resizer for PC or Image Resizer for Mac, which are easy to use and allow useful presets to be setup and stored such as ‘email’ or ‘LinkedIn’ etc.
These can be saved into a new folder when you are ready to send it out.
Another alternative is file sharing software like Dropbox. This is better when you have larger files, say for materials to be professionally printed, or if the total size of your folder exceeds 2MB because of the number of images in it.
There are ideal files sizes depending on the job they are there to do - Douglas, Photographer
Photography of Board of Directors for Company WebsitePosted in Individual Board Photographs, Board Photography
Photography of Board of directors at CQS. The company regularly commissions photographs of their staff and directors for their website. Below you can see the board of directors photography. Each member of the board’s environmental portrait was taken individually, once the selected shots had been chosen these were supplied ready for use by the client –
Event Photography of Christmas Party & Awards Ceremony in LondonPosted in Award Ceremony, Company Party Photography, Event Photography
Event photography during an evening at the RAC Club in London. The Christmas party included speakers and an awards ceremony. Kate Winslet was one of the guests on the night. Here is a very small sample of the photographs taken on the night –
Alumni Portrait Photography of Harvard Alumni in LondonPosted in Corporate Portrait Photography, University / Academic Photography
Alumni Portrait Photography for Harvard Business School Alumni in London to accompany an article about his achievements. The photograph was used on Harvard’s website and also in their printed magazine. The photography was taken at the Alumni’s offices in the Barbican –
Christmas Party Photographer and Awards Ceremony CoveragePosted in Event Photography, Award Ceremony, Company Party Photography
Christmas Party Photographer for The Press Association at their party and awards ceremony from 2018. Here are a few of the event photographs taken on the night –
Staff Photography for Private Equity CompanyPosted in Private Equity Company Photography, Corporate Portrait Photography, Websites
Piranha are regularly commissioned for staff photography of this private equity company. Directors and staff members have their photographs taken for use on the website and else where for marketing materials –
Website Photography for Oxford Biotechnology CompanyPosted in Technology Company, Board Photography, Websites, Oxford
OMass Therapeutics is a biotechnology company based at Oxford Science Park who required website photography. The images to be taken were of staff members and Directors as well a photography in their laboratories and offices to provide pictures which could be used throughout their website. The company commissions regular photo shoots and most recently a group photograph of the team to sit at the top of the team page on the website –
Douglas has not only taken great photos for our team, he always brings a sense of humour which makes the whole experience fun and has everyone smiling. The photos are always high quality and turned around really quickly. It's a pleasure working with Douglas and Piranha Photography. I would definitely be booking Douglas again when we next need corporate photography - Client
PR Company Website Photography during Away DayPosted in Communications Company, Websites
The PR company website photography below was taken during a company away day and used to highlight the different areas of business on the PR company’s website –
Board Photography for Annual Report and WebsitePosted in Board Photography, Group Photograph of Board Members, Individual Board Photographs, Websites
The board photography for Smith and Williamson was taken at their London offices; the brief was to capture the group of Directors seated together and also individual shots for their review sections in the report. Below you can see a few spreads from the annual report and a few pages from the company’s website –
Board of Directors on Website –
Directors Photographs in Annual Report
For the Smith and Williamson Annual Report, the style of photography throughout is consistent and considered. The directors are all engaged with the camera and smiling to the same degree, to look competent yet approachable. – Douglas, photographer