Technical – Leica Cameras and Lenses for Corporate Photography
My firm has hired Douglas for our corporate shots for nearly 10 years and we have never been disappointed with the results
Law firm client
At Piranha we use two principal Leica cameras: the Leica SL for studio work and shoots requiring flash, and the new Leica M10 – a classic rangefinder ideally suited for documentary or reportage photography.
Our Leica lenses fit both camera bodies and are superb. We use them because they are recognised the world over as the pinnacle in terms of quality, contrast and colour. Unlike any other lens, Leica’s produce a cinematic 3D look, which is an attribute of their precise construction.
We added the Leica SL based on its reputation for superlative image quality. As our equipment takes a fair amount of punishment, especially on international assignments, we chose the new SL because it is so robust. Indeed, it has been chosen by NASA for space missions, a rare accolade that speaks volumes about its durability and performance. Through ergonomic, clever design the camera is simplicity itself to operate, which is a big plus in fast-moving situations. It is not only its virtual indestructibility that appeals. It has the highest resolution viewfinder display for easy fine focussing and produces very high resolution files.
The Leica M10, with its famous rangefinder design, is invaluable on reportage assignments. These demand discretion and stealth, and it’s very important that this Leica has an almost silent shutter. Simply put, for these shoots this Leica is the best choice, bar none. This tough, durable camera marque has captured the majority of the most memorable and iconic images of the past century.
The rangefinder design does not extend across the face when the camera is held to the eye, unlike a normal SLR which covers the face. This allows the photographer to blend into the background, be less noticeable and also far less intimidating. For example, on company boardroom shoots, we find that busy directors pay little attention to someone is capturing images for the annual report, resulting in compelling sets of un-posed, natural photographs.
Leica cameras are the ultimate in build and lens quality, and of all the cameras I have ever used these are the only ones with soul.
Lenses are the most important piece of kit; more important than the camera body. A high-quality lens from Leica produces exceptional final images. These lenses not only have very fast apertures for use in low light, they have higher quality glass, coatings and seals to maximise image contrast, colour accuracy and reliability.
We regularly use every size of lens in a single shoot, from the 15mm ultra-wide angle to show an entire room or venue, through to the incredible Leica 90mm APO Summicron for pinpoint detail. These lenses produce the highest quality portraits on the market. They are an amazing technical achievement, engineered so that red, green and blue light all focus on the same point for ultimate sharpness and yet retain superb clarity and accurate skin tones. In addition, we have lenses right up to the super telephoto 300mm f2.8 for long distance work, such as conferences, where we are still able to produce tight shots of subjects.
I work with Douglas regularly as his work is always of the highest quality. He works extremely well with our clients and understands and interprets briefs brilliantly
Studio Fast Computers, Software and Backup
Our technical team will retouch images where necessary using Photoshop / Lightroom / CaptureOnePro software on three Apple Mac Pros. When editing video we use FinalCutPro. As well as fast turnaround, we have very fast broadband to deliver large files to clients, and our websites are hosted on our dedicated server for increased security.
All our client images are backed up daily twice over, with one backup server in a distant location for extra safekeeping.
So, in summary - we use the best possible camera kit, processed on the fastest computers, backed up to three 24TB servers and guided by 20 years of experience gained from professionally shooting 300+ corporate shoots a year.
Great results, expert and creative