A Leica in the Boardroom – The New Leica M10

A Leica in the Boardroom

Persona Grata with Leica

Of late, a strange thing has been happening when shooting CEOs and other board directors at corporate photo-shoots. I have suddenly become a person of interest.

I’ve been working for well over 20 years as a professional photographer. Normally on a CEO shoot, the best I can expect is a quick handshake, the briefest of enquiries about my train journey, and then a reluctant five minutes in front of my camera while I get on with the job. Most CEOs would much rather be running their businesses than standing in front of my camera. Or so it seemed.

The New Leica M10

What’s changed? This Christmas I bought a Leica M10 to add to my Leica SL and Leica M240 cameras. This new camera is of such iconic status it’s changed the whole tone of virtually every big shoot I’ve done since.

Such is the Leica M10’s mystique, it’s like opening your wallet and flourishing a black Amex card. The camera is so well put together, so perfectly engineered, so – forgive me – beautiful in its form and function, that CEOs can’t resist asking me what’s it like to use. I have become persona grata with the senior executive.

Believe this, I am now routinely spending an extra half hour at every directors’ shoot to talk with them afterwards about the Leica M10. And like every professional who loves the tools of their craft and sharing their passion, this is time well spent.

A Camera with Depth and Colour Accuracy

What I love about the M10 is that it’s been stripped back to the essentials. It’s a classic case of less is more. While the camera itself has been stripped of fripperies, it generously gives back far more in terms of the depth of its images and colour accuracy.

I love the Manual Focus Lens

Personally, I love the manual lens focus. By not using auto, the camera forces me to slow down, think more, notice more, plan better and not waste shots. Rapid multiple shots have given way to single clicks of the shutter, and the results are all the better for it. It’s as if I’ve gone back to using real film where every frame counts.

I’ve used Canons and Nikons for years and they’re all fine cameras. But the Leica is in a league of its own, the professional photographer’s choice, bar none, and – who’d have known? – it appears also to be the camera that would be the CEO’s first choice.

We look forward to hearing from you,

Douglas

Article in ThePhoblographer – My Favourite Camera the Leica M10

The Phoblographer asked photographers to write a piece on their favourite camera. Douglas wrote about his love story with the Leica M10. To read the article please click here – Love Story About the Leica M10 and a 50mm.

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Piranha Photography

Photographer at Piranha Photography Limited

Professional corporate photography and video for companies in London, the rest of the UK and Europe. Piranha are commissioned by FTSE100 companies and start-ups alike, for numerous projects, covering a wide range of work and styles. Portraits and office photography for use on websites, events coverage and PR shots for press and publications, as well as Board and location photography for annual reports. Using top of the range Leica cameras and lenses. Processing of images is fast and to an extremely high standard.

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