NEWS FLASH – A Leica in the Boardroom

Posted in Board Photography, Corporate Portrait Photography, Tips and News from Piranha

Photograph of new Leica M10 Camera with Noctilux lens

Persona Grata with Leica

Of late, a strange thing has been happening when shooting CEOs and other board directors at corporate photo-shoots. I have suddenly become a person of interest.

I’ve been working for well over 20 years as a professional photographer. Normally on a CEO shoot, the best I can expect is a quick handshake, the briefest of enquiries about my train journey, and then a reluctant five minutes in front of my camera while I get on with the job. Most CEOs would much rather be running their businesses than standing in front of my camera. Or so it seemed.

Photograph of Board Director during Meeting

What’s changed? This Christmas I bought a Leica M10 to add to my Leica SL and Leica M240 cameras. This new camera is of such iconic status it’s changed the whole tone of virtually every big shoot I’ve done since.

Such is the Leica M10’s mystique, it’s like opening your wallet and flourishing a black Amex card. The camera is so well put together, so perfectly engineered, so – forgive me – beautiful in its form and function, that CEOs can’t resist asking me what’s it like to use. I have become persona grata with the senior executive.

Photograph of Private Equity company Director taken with Leica camera

Believe this, I am now routinely spending an extra half hour at every directors’ shoot to talk with them afterwards about the Leica M10. And like every professional who loves the tools of their craft and sharing their passion, this is time well spent.

What I love about the M10 is that it’s been stripped back to the essentials. It’s a classic case of less is more. While the camera itself has been stripped of fripperies, it generously gives back far more in terms of the depth of its images and colour accuracy.

Photograph for corporate client of Director during meeting in London

Personally, I love the manual lens focus. By not using auto, the camera forces me to slow down, think more, notice more, plan better and not waste shots. Rapid multiple shots have given way to single clicks of the shutter, and the results are all the better for it. It’s as if I’ve gone back to using real film where every frame counts.

I’ve used Canons and Nikons for years and they’re all fine cameras. But the Leica is in a league of its own, the professional photographer’s choice, bar none, and – who’d have known? – it appears also to be the camera that would be the CEO’s first choice.

We look forward to hearing from you,

Douglas

Piranha Photography
Professional corporate photography and video for companies in London and the rest of the UK.
Piranha Photography
Piranha Photography
Piranha Photography

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What I love about the M10 is that it’s been stripped back to the essentials. It’s a classic case of less is more. - Douglas, Photographer
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