Good to see one of our photographs being used to accompany a LinkedIn post this week.
Congratulations to Inflexion on their 20th anniversary – A private equity company I have been working with for many years now, the corporate photography has changed and developed over the years, leaving behind the more formal look, and progressing to the contemporary approachable identity seen today on the new website. The brief from the design agency was to capture the personality of the subject, shown within the context of their new Marylebone offices. This required soft lighting from a large Elinchrom flash to light the subject but allow the ambient light either from the windows or even the rooms beyond to be on a parity. The depth of field was to be shallow too, so that the background was distracting in the image, I used my Leica Noctilux which has exceptional properties not least its fast aperture for that signature look. As always time with each person is limited but everything is set up prior to the subject arriving with test shoots and client approval, this means the time with the busy director etc is as efficient as possible.
and another one here –