Creativity for Corporates
These days of increasing awareness by companies of how their business is represented online, and how clients view them is more important than ever. The consideration of photography therefore should not be overlooked. The lighting, style, colours, composition and format of images on all documents including the web define the ethos, professionalism and character of that business. Images that might suit a successful advertising agency will not be used for a law firm, bank or industrial company for example. A consistent look across all media implies that the photographs have been considered and chosen for purpose, which by implication reflects well on the company. Too often websites have a random selection of images taken in a bewildering range of lighting scenarios, backgrounds, some formal and some informal making the company come across as messy and ill-considered and the inference drawn by the viewer/client is whether this holds true for their business practice too.
So, take time to consider who your target audience are, the style of images that would appeal and ensure that these guidelines are adhered to across the board. A meeting with a photographer can explore how the shots may be taken in an interesting way, or using a shallow depth of field or background colours to stick to the style required, but introduce some creativity and flair to the images entirely within the constrains of the brief. A photographer familiar with the potential of modern cameras, lenses and powerful post production techniques can offer ideas that will make a website stand out from the crowd.
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