Website Photography for Fertility Clinic in Wimpole Street, London
A busy fertility clinic in Wimpole Street London needed a complete overhaul of all its website photography assets.
The Photography Brief
Staff pictures needed to be updated and images highlighting the comfortable and welcoming consulting rooms and the hi-tech lab itself.
Staff Headshot Photography of Medical Team
The day was split into roughly two halves in that the morning session was dedicated to taking headshots of all staff in a more contemporary style, that is less formal and more approachable than previously and yet maintain a competent expression.
Photography of Reception and Consulting Rooms
The late morning and afternoon were spent on photographing the reception and consulting rooms both with and without people.
We used staff members to pose as clients and used motion blur and other techniques to anonymise the images which adds to their longevity.
Laboratory Photography of Medical Staff at Work
Then I had to get changed into the utilitarian scrubs so I could take my camera kit into the sterile laboratory itself and photograph the scientists and medical staff working at the hi-tech equipment.
There was plenty of opportunity for using dry ice as a visual prop (always dramatic) and many expensive bits of equipment to help the imagery.
To improve the colour and contrast, I used Elinchrom studio flash bounced off the ceiling to ensure that peoples faces were well lit – this gives some consistency to the whole set. There has to be an element of visualising an image on the spot and then working out where to put the flash so that it offers the right amount of illumination without it being harsh or overpowering, the photograph has to look like, where possible, that no flash was used.
Supplying Processed Photographs
The client receives a weblink the next day, showing all the photographs of a client specific website (usually about ten examples per person for the headshots) and a broad range of images from the lab and consulting rooms.
This weblink can be easily distributed internally for feedback and subject choice, before making final selections for the client’s website. The final selected photographs are sometimes cropped images to fit a template or colour adjustments to match brand guidelines, and ready for use on the company website.
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