This corporate shoot was the first for Close Brothers annual report in their London office, to show their trading floor, electronic trading and SETs trading FTSE 100, focusing on the management who appeared in the photographs. Alongside this exterior photographs were taken to be used inside the annual report, with the possibility of one being used of ‘stitched’ images to form a panoramic. These photographs are for use on the web and primarily for their next annual report. The brief was to take engaging images consistent with the vision of Close Brothers Asset Management and to reinforce the visual strategy of the brand. The images were to be clean and simple – uncluttered.
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