NEWS FLASH – New Website Photography across Europe

Posted in Private Equity Company Photography, Corporate Portrait Photography, Location / Annual Report Photography, Websites

Photograph of Senior Management in Paris

A challenging balancing act for Equistone Partners Europe’s new website

Our brief from Equistone Partners Europe, a leading mid-market private equity firm, for its new website http://www.equistonepe.com/home demanded eye-catching but informal shots of its Partners and employees that captured ‘a sense of place’ in France, Switzerland and the UK, reflecting the importance Equistone sets on being local capital partners working in local markets.

Location photograph for Private Equity Company in London

The other important consideration was how well the photographs would display on the new site. When framing the pictures, we had to make sure we had allowed room for the site’s navigational banners.

And we needed just the right depth of field to keep subjects sharply in focus, while blurring the background to avoid distraction but leaving sufficient visual ‘clues’ about each country where Equistone operates. In the end, we were happy we had achieved this challenging balancing act.

Mangement outside in London

For the technically minded, nearly all the photographs were taken on a new Leica M240 coupled with a 35mm Summicron ASPH lens.

The Leica M240, with its famous rangefinder design, is invaluable on location assignments, being light and durable with an almost silent shutter. This allows me as the photographer to blend into the background, which relaxes the subjects and is much less intimidating. It’s worth saying again that the Leica rangefinder is the camera behind most of the memorable and iconic images of the previous century.

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Piranha Photography
Professional corporate photography and video for companies in London and the rest of the UK.
Piranha Photography
Piranha Photography
I think your photographs are fantastic and there are some group shots in particular that capture a moment so perfectly and look so natural, I think they are brilliant. - Barbara Hand, Design Manager Equistone Partners Europe Limited
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