Posted in Private Equity Company Photography, Corporate Portrait Photography, Location / Annual Report Photography, Websites
A challenging balancing act for Equistone Partners Europe’s
Our brief from Equistone Partners Europe, a leading mid-market private equity firm, for its new website http://www.equistonepe.com/home demanded eye-catching but informal shots of its Partners and employees that captured ‘a sense of place’ in France, Switzerland and the UK, reflecting the importance Equistone sets on being local capital partners working in local markets.
The other important consideration was how well the photographs would display on the new site. When framing the pictures, we had to make sure we had allowed room for the site’s navigational banners.
And we needed just the right depth of field to keep subjects sharply in focus, while blurring the background to avoid distraction but leaving sufficient visual ‘clues’ about each country where Equistone operates. In the end, we were happy we had achieved this challenging balancing act.
For the technically minded, nearly all the photographs were taken on a new Leica M240 coupled with a 35mm Summicron ASPH lens.
The Leica M240, with its famous rangefinder design, is invaluable on location assignments, being light and durable with an almost silent shutter. This allows me as the photographer to blend into the background, which relaxes the subjects and is much less intimidating. It’s worth saying again that the Leica rangefinder is the camera behind most of the memorable and iconic images of the previous century.
Can we help you with your website?
I think your photographs are fantastic and there are some group shots in particular that capture a moment so perfectly and look so natural, I think they are brilliant.
- Barbara Hand, Design Manager Equistone Partners Europe Limited
Posted in Head Shots, Bank Photography, Corporate Portrait Photography
Piranha has photographed on a number of occasions for the Institutional Equity Broking and Investment Banking business Whitman Howard. The idea was to generate a large selection of headshots for the company to use on their website and in other materials. The style of photographs needed by the company were both headshots against a plain background and also environmental photographs where the office background can be seen, thereby allowing the images to provide a sense of the space.
The below screen grab shows some of the pictures in situ on the client’s website –
Gosh – some days I’m very glad I didn’t pursue my childhood dream of becoming a photographer because I never would have been able to produce anything like Douglas does!
Posted in Communications Company, Corporate Portrait Photography
Below are screen grabs to show Piranha’s photographs on Eden McCallum’s website. The company are a global firm and provide consultants and expertise to client’s on a project basis. Each person’s portrait was taken in two styles, one as head and shoulders portraits against a grey background and another as an ‘environmental portrait’ within the office or alternatively outside in the surrounding London streets. You can see some of the final selected images in situ below –
Posted in Board Photography, Individual Board Photographs, Corporate Portrait Photography, Location / Annual Report Photography
The brief was to capture the relaxed nature of the executive team for this annual report The photographs were taken during a meeting in London and the idea was for the team members not to come across as too formal, so as to portray an accurate sense of the company ethos –
Posted in Head Shots, Corporate Portrait Photography, Tips and News from Piranha
Thinking of Some Corporate Head Shots for your Company?
Portrait photography comes in all shapes and sizes, do you need it with or without a background? Have you considered a lighting style, that is should there be no shadows on the face or more contrasty? It’s worth giving it a thought before commissioning new photography.
There are many options but read this short article to help you choose a successful style for your company.
A White Background
The old chestnut head and shoulders white background is often requested and consideration needs to be given to how the photographs will be achieved.
Does the final image need a background as white as driven snow? That funnily enough will require quite a bit of kit, a pop up background, the lights to illuminate this background, lights to illuminate the subject and the camera on a tripod in front of all of it all, and a burly assistant to help carry it all in. It will require a bigger room with little or no furniture. As this large studio type room is rarely available, another solution often needs to be found.
Using a Grey Background
An alternative solution to achieve a pure white background is to photograph the subject against a grey or off white background and then in post-production, ‘cut’ the subject out and place against a pure white or pre-shot office background created in Photoshop. The cutting out procedure is now extremely accurate so any type of frizzy hair poses no problem and each hair is retained before cut-out.
This allows for using a smaller room and is therefore much easier to organise, and any room can be used on each successive visit. This often provides the most practical solution for portraits.
An Office or Outside Background
It may be felt that a portrait shot with a background would be more interesting. A picture that is usually to be run slightly larger than its white background cousin. The scene behind the subject can be the view through a window to illustrate ‘we have a city location’ or a blurred office backdrop can illustrate as being part of a larger team.
Another style is the ‘discussion’ or meeting format, often used in the service industries to convey that the person being photographed is in mid conversation with a client. The photograph can incorporate the blurred shoulder of the person nearest the camera whilst focussing on the subject who is speaking animatedly. This style shows a busy, active company.
Portraits for Press Coverage in Publications
A popular PR shot which is picked up by newspapers is one that illustrates and enhances a story.
The photograph below was taken by Piranha to encapsulate the accounting firm’s story. The picture caught the eye of the newspaper editor and so was published with a short article about the problems of mounting legislation.
This photograph taken by Piranha for an accountancy firm ran in several national newspapers and business titles. The image highlighted the recent increase in tax legislation.
The dramatic lighting for this industrial pipe company assisted in getting the companies story published by catching the eye of several national newspapers.
The Contemporary, Creative Solution
There are many possible creative styles for websites and annual reports – these involve shooting a meeting through a glass panel, or walking down a corridor or in an open plan office. A creative look works well to show an integrated team, a busy office and is often used in a profile document about a company.
A contemporary look like this can offer a cohesive style to the company’s portraits and be used to tie in creative direction of all their website designs.
The Photographic Brief
Before starting new photography, it is important to think about what is needed and discuss the brief with the web designer and photographer. The nature of the business will lend itself to a certain style, to convey a message to the clients looking at a company’s website or reading the article, there are lots of interesting and effective options to choose from.
Please do drop us and email or call 020 7193 9446 if you would like more information or to discuss a project.
Posted in Head Shots, Tips and News from Piranha
Many companies commission head shots of their staff members photographed against a white backdrop so that this can then be used as a PR photograph for websites and LinkedIn. In this short piece, I am going to touch on the white background head shot, and how it can be achieved. I will touch on the snags, and why deliberately choosing a grey or off-white colour instead, might be a better option than pure white.
OK so you have decided as many clients do, that you would like a portrait with a pure white background so that it blends with the pure neutral white of a website, well that is MUCH easier said than done for a number of practical reasons.
To achieve a pure white background headshot
- The size of room allocated for the shoot would need to be BIG, it is important that the white background is evenly lit independently of the subject, this is done with good effect with two lights at 45 degrees to the white screen (even this may not guarantee a totally even light).
- The subject a few feet in front of the backdrop will need to be lit too, preferably with a large soft box to achieve a soft flattering light.
- The camera should be in front of the subject (of course) with a mid tele-photo lens for a pleasant perspective and to reduce flare.
Diagram showing set up to achieve pure white background head shot
- The snag with that arrangement above? It requires an assistant to help carry and setup additional lights etc, it requires the room to be quite large and free of heavy furniture. I’m not sure how many companies have this on offer (most have a large table in the middle of the room for meetings not unexpectedly).
Photograph the head shot with a grey background and then ‘cut them out’ in PhotoShop
Deliberately photograph the subjects against a grey or off white background and then cut the head shot out afterwards in PhotoShop. This method has a number of advantages over the first method –
- The size of the room can be smaller and the background does not have to be lit at all
- The subject can be closer to the background, maybe even casting a slight shadow – it doesn’t matter
- The camera is in the same place for the same reasons as above.
If the staff members are wearing white shirts/blouses etc then it’s a much easier extraction from the background if its grey or similar.
Diagram showing set up to achieve head shot with white or grey background
The software these days is remarkable in its accuracy and precision, do you have frizzy hair? No problem every hair is identified and retained allowing your new background to come through, looking very natural.
I recommend having a clear idea of the type of background you would like to see in the final head shot image. Can it be off white or an elegant grey? Or would you rather photograph the person and cut them out later? This would achieve a pure white background. A conversation with the photographer and discussion about the meeting rooms on site at the office would be a good starting point.
Posted in Accountants Photography, LinkedIn, Corporate Portrait Photography
Piranha was commissioned to photograph company president and various other members of staff. The head shots were for use in corporate literature, LinkedIn and for other communications. A mix of styles were taken on the day from plain background head shots through to environmental portraits.
Thank you for the photographs.
I’m really pleased with all of them.
Thanks, - Client
Posted in Private Equity Company Photography, Head Shots, Corporate Portrait Photography, Websites
This London based Private Equity company required black and white photographs of their partners for their website. The images were taken in a board room environment as ‘working’ shots –
The guys really enjoyed having Douglas photograph them today. Very funny and personable as well as being very professional and knowledgeable. We also added two more to the mix.
Looking forward to seeing the results,
Posted in Architects Photography, Corporate Portrait Photography, Websites
You can see below a number of the portraits taken to accompany the biographies of this London architects firm – a relaxed but professional feel was required by the business and this was achieved in their offices using careful lighting and a consistent backdrop throughout –